Queer Sports Gainesville
Branding
Design Challenge
The task was to design a versatile, inclusive, and dynamic logo for Queer Sports Gainesville that reflected its core values of diversity, community, and fun. The design needed to appeal to current members, attract new participants, and secure sponsorships while being adaptable for apparel, social media, and promotional materials.
Design Process
The design process began with an in-depth understanding of Queer Sports Gainesville’s culture and activities, including recreational sports like kickball, softball, and bowling. The logo was designed to encapsulate the group’s diversity and joy while ensuring adaptability across various platforms. Bright colors and fluid shapes were incorporated to symbolize inclusivity, energy, and movement. Multiple iterations of the design refined the balance between visual appeal and functional versatility.
Design Result
The resulting logo is a bold, vibrant representation of Queer Sports Gainesville’s spirit. Its colorful, dynamic design resonates with members and sponsors alike, reflecting the group’s values and fostering unity. The logo’s adaptable structure ensures consistent branding across platforms, strengthening the organization’s identity and broadening its appeal.
