Veggie Straws
Advertising Campaign
Design Challenge
The challenge was to create an ad campaign for Veggie Straws utilizing traditional media platforms. A creative brief guided the campaign, which targeted children and parents with engaging messaging and visuals.
Design Process
The campaign development began with brainstorming and sketching various concepts that adhered to the creative brief. One concept was selected, centering on children interacting with Veggie Straws in playful ways. This idea showcased the product as both fun and healthy, aligning with the tagline “Feel Good, Inside and Out.”
Design Result
The final campaign featured children using Veggie Straws as playful props, like smiling mouths, emphasizing the product’s fun and wholesome appeal. The campaign successfully resonated with children and parents, promoting Veggie Straws as a fun, healthy snack option.
