FSDA: Food Waste
Advertising Campaign
Design Challenge
The project required the development of a public service announcement campaign addressing food waste in the U.S. The campaign included traditional, digital, and interactive media items aimed at inspiring actionable change in the target audience.
Design Process
Research into food waste statistics and solutions informed the campaign’s messaging and visuals. The design focused on highlighting the environmental and social impact of food waste while providing practical steps for reduction. The campaign’s creative brief ensured alignment across all deliverables.
Design Result
The FSDA Food Waste Ad Campaign effectively raised awareness of the scale of food waste in America. Its engaging visuals and clear calls to action inspired audiences to reconsider their habits and explore resources for waste reduction. The campaign successfully drove traffic to educational platforms and fostered a sense of responsibility in its viewers.
